Not surprisingly, with all those NBNs and 4G/LTE network rollouts, capex was also up. Maybe it’s time for everyone to start talking things up, for a change.
Oh yes, I hear some moaning in the background – ‘but what about falling margins’ they cry. That can only be blamed on poor management in most economics tomes, or maybe we have just got too used to the way things used to be done, and not grasping the new economics our industry is being dragged kicking and screaming into.
This is, after all, the digital age we are in, and if it’s digital in nature it should fall squarely in our domain, right? Instead of grasping this booming new market space, we appear to be staring at the oncoming headlights wondering why OTT players are driving those big trucks coming at us. They are showing explosive and profitable growth while we struggle to handle the data traffic they generate.
Surely it’s time for some dramatic changes in management style. Let’s stop being transfixed by stakeholder demands to constantly reduce costs, usually by firing people, and start looking at how to attract the very people being allowed to innovate in the ‘enemy’ digital and social media camps.
But what on Earth would even inspire them to come to our rescue. Big money, attractive free-thinking work environments, minimal management layers, inspiring and insightful leadership, new world accounting thinking willing to takes risks......stop, stop, I must be hallucinating – this is the telecommunications industry we’re talking about!
We have, for the most part, driven away most of the creative blood and sold off our IT departments to outsourcers, then hired them back at higher rates. Clever accounting? We now have to pay outsiders to be creative for us. You don’t see that happening at Google, Apple and Facebook, do you?