Facebook ramps up in mobile

Robert Clark | November 04, 2010

telecomseurope.net

Facebook’s mobile strategy has become clearer after introducing a new feature that allows retailers to offer discounts to customers near their stores.

The new Deals functions is similar to the retails offers from Groupon, and follows the launch three months ago of the FourSquare-like service Places.

Facebook also announced a sign-on feature, which means users can use their Facebook account to sign into other apps and accounts without adding new usernames or passwords.

Unveiling the new features Wednesday, the social networking giant revealed it is also a mobile giant, with more than 200 million mobile users – up threefold from a year ago.

CEO Mark Zuckerberg ruled out a Facebook phone but made it clear the company aimed to put Facebook on the maximum number of devices.

“It is bigger than Android or the iPhone,” Zuckerberg told reporters. “There’s been this rumor floating around recently that Facebook’s going to build a phone. No.”

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