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The introduction of new connected devices and services and a clear shift in service provider sales to indirect channels, such as big box and specialist retailers, are introducing new challenges into the sales process and, if they’re not managed properly, they’ll result in a deteriorating customer experience and potential loss of business.

To improve the situation, service providers must look at all of their sales channels and devise a holistic strategy to improving the current shopping experience.

More importantly service providers need a multichannel selling solution that helps them converge their retail channels to deliver a simple, consistent and personal shopping experience.