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This white paper explains how marketers can leverage mobile barcodes to give their customers access to information, multi-media content, promotional opportunities, retail store locations, discounts and coupons, samples and more.

It also outlines current industry best practices, which include creating a compelling experience; telling consumers why and how to engage; setting up your campaign to collect meaningful data; how to measure success; reducing the complexity of your code; optimizing for mobile; testing your code; and more.