Screen shortage scuppers iPhone 4 sales

Screen shortage scuppers iPhone 4 sales

Screen shortage scuppers iPhone 4 sales

Dylan Bushell-Embling  |   June 21, 2010
telecomseurope.net
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Apple faces a component shortage that will cut monthly shipments of its iPhone 4 in half, an analyst has warned.
 
Production of the IPS-based Retina display used in the new device won’t ramp to the four million units per month Apple needs to hit its targets until the supplier – South Korea’s LG Display – increases production capacity late summer, Rodman & Renshaw analyst Ashok Kumar said Friday.
 
In a research note, Kumar predicts a “non-trivial risk” to supplies of the screens – which are also used in the iPad – and that demand will outstrip supply throughout the September quarter, CNet.com reports.
 
And the company may not be fully caught up with supply issues until December, as a reduction of sales of the iPhone 3GS from September onwards, heaps more pressure on the firm.
 
Last week AT&T stopped taking pre-orders for the iPhone 4 after taking 600,000 orders in just one day, while O2 has revealed it will prioritize existing iPhone customers when the device hits stores later this week, according to ITProPortal.com.
Dylan Bushell-Embling