Walmart, the world’s largest retailer, has entered the US mobile market with a low-priced mobile plan under its own brand.

 

The US-based retailer, known for its aggressive pricing, has unveiled Walmart Family Mobile, an unlimited talk and text plan that will launch on September 20.

 

It costs $45 (€35) per month for the first line, and $25 per month for each extra line, but there is no contract or early termination fees.

 

Phones available will range from a $35 Nokia feature phone to the Motorola Cliq, which will cost $249 at Walmart compared to the $329 T-Mobile charges without a contract, AP said.

 

Walmart is operating the service as a MVNO over T-Mobile's network, undercutting T-Mobile's own retail offerings. Walmart said the plan can save consumers up to $1,200 per year compared to the leading unlimited talk and text plans.

 

Verizon charges almost $90 for a similar plan, while AT&T charges around $70.