MMA

Mobile barcodes: an overview for marketers

December 13, 2011
The white paper gives an overview of marketing with mobile barcodes, with concentration on cross media engagement

Marcio Chaer named MD for MMA LATAM

August 19, 2011
telecomseurope.net
To focus on education, metrics and privacy

Consumers now central to marketing

June 09, 2011
Mobile Marketing Association
Mobile marketing transformed by consumer interaction

Exploring opportunities in oversize mobile ad units

August 17, 2010
This whitepaper is to educate the industry about the experimentation of oversize mobile ad units used on mobile devices, especially smartphones

Marco Lopes to drive MMA’s Lat Am charter

August 16, 2010
telecomasia.net
Former CMO of Tim Brasil joins the association

Rich media mobile advertising

March 23, 2010
This white paper includes definitions, attributes and examples of Rich Media Mobile Advertising that are currently being used in the marketplace.